Singapore has the second-highest proportion of diabetics among developed nations.
This is especially rampant amongst the older generation who love their freshly
brewed drinks. 

In an effort to lower sugar levels in Singapore, we attempted to show just how
appetising a siu dai drink can be. Through a series of prints ads, we celebrated 
True Brew Singaporeans and their favourites.

Visualising sugar levels in a photo is tough especially for freshly brewed beverages. To help entice and create a desire for lower-sugar drinks, we utilised high-speed photography to capture the vibrancy of a drink. 

At the same time, we placed relevant ingredients to demonstrate just how much more flavour you'd taste with less sugar.